Search Engine Optimisation in Newcastle upon Tyne
SEO – or Search Engine Optimisation – is the concept of making your website visible to search engines, and particularly Google.
Google ranks websites based on the relevance of their content and their perceived importance. The exact algorithm it uses to rank websites is kept secret, but there are a set of SEO principles that can be used to ensure that a website is well optimised.
Maximum optimisation is vital if you want to be seen in search engine results. After all, there’s no point in having a brilliant website if it’s too difficult for potential visitors to find it. And the higher up the search results you are listed, the better it is for your business. Research shows that 62% of people who search on Google will click a link on the first page of search results. That would be great for you if it’s your website on that first page – but what if it was your competitor’s?
SEO services
The Search Engine Optimisation services I offer and the techniques we use are based around an understanding of SEO developed both whilst working freelance and whilst optimising web content for a global brand.
When I develop your website, I will make sure the foundations of SEO are in place. I can then help you develop an ongoing SEO strategy which can include:
- Keyword research
- On-page optimisation of your website’s content, including SEO Copywriting
- Link building (or off-page optimisation)
- Social media strategy
Many web developers and SEO providers use underhand tactics, often referred to black hat SEO. Techniques such as keyword stuffing, link farming and writing content specifically for search engines are commonplace. These often lead to a poor quality, unprofessional website and is something that Google is becoming more adept at recognising and penalising. This approach to SEO is something that I would strongly discourage and not something Tortoise Web would ever offer to clients.
Instead, I’ll recommend simple but effective methods that will ensure your website establishes and maintains a good position in search engine rankings. Through my expertise in SEO, Newcastle businesses are already seeing the benefit of website optimisation by Tortoise Web. Yours could be next.
Reporting and Google Analytics
When your optimised website is up and running you will of course be keen to see how well your SEO is performing.
Google Analytics provides a detailed breakdown of almost every aspect of your website’s performance. This includes the number of visitors, how they arrived at your website and what they did whilst on it.
I will set up Google Analytics for your website, and show you how to extract and interpret the data it records. I’ll also advise how the data and reports it provides can be used to further refine and target your search engine optimisation strategy, keeping visitors coming to – and staying on – your website.
