It’s sometimes quite surprising to see how little attention big businesses pay to their official Facebook brand pages. It doesn’t take a huge amount of effort, using Facebook Markup Language (FBML), to create innovative, unique and fun brand pages that customers will find appealing and engaging.
With 750 million active users, ensuring your brand is making the most of it’s Facebook page seems a bit of a no-brainer. Here are 5 examples of companies that are doing just that.
Adidas Originals
Adidas haven’t done anything remarkable design-wise with the Facebook page for their Originals range, but what they have done is provide regular, high quality content.
The page is updated on an almost daily basis with photos of new products, news and even free downloads. There are also regular interactive elements, such as polls, that engage visitors even further.
They’ve got over 10 million fans so they must be doing something right!
Red Bull
Red Bull make it pretty clear what they want you to do as soon as you land on their page.
They also have a whole load of games for visitors to play as well as links to information about their various sporting teams. All in all it makes for a fun experience and there’s enough to keep their 21 millions fans coming back again and again.
Oxfam
Oxfam’s Facebook page works because of it’s simple design and layout. From the landing page visitors are presented with an easy way to find out information about Oxfam projects and to sign up for a newsletter.
iTunes
iTunes are using it’s Facebook presence to promote the iTunes festival.
Visitors can see the festival line-up and watch videos of the performers. More importantly, there’s prominent links to download the iTunes Festival iPhone and iPad app.
Vodafone UK
Vodafone have a really smart presence on Facebook. To make things more appealing to visitors Vodafone enlist bands to ‘host’ the page. Visitors can access special content, in this case music, on the condition that they press the ‘Like’ button. No doubt the music is dreadful, but this is very clever indeed.
Another strong point about Vodafone’s page is the Customer Services section, from which visitors are directed to their Vodafone accounts and can get technical support.
On top of this there are videos of new products and a VIP section that has content from their Formula 1 team, amongst other things.
2 Comments
I didn’t even know you could brand a Facebook page like that!
Can anybody do this or do you have to pay? Either way it’s much better than going to the standard Facebook page!
Facebook is sometimes the first point of contact for some businesses ahead of their website.
It’s open to anyone.
You’re right about Facebook being the first point of contact too – all the more remarkable that some brands don’t pay much attention to their pages.